Should I Run Google Adwords PPC Ads Myself?

Jane emailed us to ask if she should set up and run an Adwords PPC account for her business herself or hire a professional to take care of it. Here’s our answer: Even though the guys at Google are making a good job providing info on how to set up and run an Adwords account, the truth is that most business owners screw it up. The most common practice I’ve witnessed working with a wide...

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