Top 7 Law Firm Marketing Strategies

Having been working with top law firms and talked to potential clients in that field, I’m always amazed how some lawyers have no clue about successful marketing strategies. For the most part, they focus on trying to get referrals from other lawyers, following up by sending pens and other custom goodies and hoping leads will start falling from the sky. Another practice is to rent mailing...

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Seasonal Search & Traffic Trends

For the last 14 years, I’ve been working with a wide variety of customers and websites in industries as diverse as swimming pools, custom apparel manufacturing, lawyers, pump station equipment, red carpet premieres and what all these industries have in common is the fact that they are affected by seasonal traffic trends. Why am I telling you all this? Simply because we are now entering...

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Penguin 4.0 Update

Have you noticed changes in traffic in September? Well this is the result of Google releasing its latest update, Penguin 4.0. What’s good about this update is that if your site had been fully penalized because of spammy links – which is the case of some of my clients – it is now able to rank as only the spammy links are targeted. This means that your site can now start ranking...

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Should I Run Google Adwords PPC Ads Myself?

Jane emailed us to ask if she should set up and run an Adwords PPC account for her business herself or hire a professional to take care of it. Here’s our answer: Even though the guys at Google are making a good job providing info on how to set up and run an Adwords account, the truth is that most business owners screw it up. The most common practice I’ve witnessed working with a wide...

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